The Sophie Hayes Foundation
Posted on Wednesday 18 January 2012
College student designs the new logo for the charity
Praise for Pippa
The College was delighted to be approached by the Sophie Hayes Foundation (http://www.sophiehayesfoundation.org/) wanting our help to create a new logo and brand identity for the charity. The Foundation is newly established and aims to end human trafficking and modern day slavery; Sophie Hayes has recently written a book, ‘Trafficked (published by Harper Collins); it is a harrowing account based on her own devastating personal experience.
In response to this request, Rose Davies (Curriculum Manager for Graphics) encouraged a number of students to submit designs for Sophie to consider. Sophie was astonished at the quality of all the ideas presented to her but chose the logo designed by second year A level Graphics student Pippa Pennycook, who cleverly highlighted the word ‘Hope’ in her design.
Pippa told a reporter from the local paper that she wanted to get involved because ‘the Sophie Hayes Foundation is an important charity, with the potential to help improve the lives of many people. I knew from the brief that Sophie was looking for a simple, eye-catching logo that represented the core aspects of the Foundation. I wanted to emphasise the fact that giving people hope is central to the work that Sophie does. The whole experience was lot of fun to take part in; especially being able to transfer the skills I have learnt in my A-level Graphic Design lessons to a real live brief for a working business.’
Since launching the charity, Sophie Hayes has enjoyed significant media attention on TV and in the press (January’s edition of Cosmopolitan for example). And, of course, Pippa’s logo design will be seen across the world from now onwards! What a fantastic achievement: well done Pippa and Rose for this inspirational story.
